Most of my articles so far in this blog have been about us girls… but what if your MAN is trying to find a good hair stylist in Sydney?
Well, you’ve got a lot of options because Sydney’s hairdressing scene is quickly becoming a competitive environment, particularly in the upper markets. You see, years ago the only real option for men who wanted their hair cut, was to go to a barber shop. Now, these barbers often charged about $10 to $15, used clippers & generally cut hair like on a conveyor belt. And I suppose this was good enough for most blokes, but what about those who wanted a better experience? They’d head to a unisex salon, and probably sneak in while nobody was watching, to avoid disappointment!
Not so today. With the boom of Sydney’s affluent consumers, the growth in up-market hair salons. Those salons are normally lead by a senior hair stylist with many years experience, managing a team of other highly-trained (but less experienced) hair stylists. Their focus is less on “churn & burn”, and more on the overall customer experience.
Some of the best Sydney hair salons for men now offer their customers complimentary drinks – a glass of wine, a bottle of ice cold beer, or a cider. A complimentary head massage may also be part of the deal.
In terms of pricing, you can forget the $10 entry fee. Most up market hair stylists are going to charge $70 or more for a man’s haircut. Of course, you get what you pay for, and an affluent man is likely to consider this price an investment in his relaxation rather than “just a hair cut”.
Because their hair stylist recognises them on site. They remember their name. They know their “hair history”. And the customer feels like he’s part of an exclusive club, not just another walk-in number to be processed.
That sense of belonging can make all the difference for the affluent male. From what I hear, many customers of these upmarket hair salons are delighted to continue paying their $70-$100 per haircut month in, month out, referring their friends along the way. And many of them would never dream about going back to a traditional barber shop ever again, they’re customers for life!
So if your man is looking to get a better quality haircut, and they’re sick & tired of the regular barber experience, why not recommend they invest in themselves & try a high end Sydney hair salon for a change? They may be hesitant at first, but it’s likely they’ll never look back once they’ve had a chance to experience the difference of a quality Sydney hair stylist.